About - Root Financial

We’re Root

Your friendly neighborhood financial advisors.

Here's our story

I’ve seen the good, the bad, and the ugly in financial situations. I’ve also experienced what it feels like to be anxious about your money.

I grew up in a home that struggled to get a grip. Without control over your finances, life can be stressful and chaotic, and everyone around you feels it. It can prevent you from doing the most important things in life.

I’ve also seen a lot of bad financial advice. There are financial salespeople out there who will try to give you textbook answers about what you should do with your money to make a quick buck. They’ll have you fill out a generic questionnaire and run your numbers through some basic software, all to give you the same blanket advice they provide every client.

But life isn’t templated.

James Conole

We think you’re pretty cool.

You have your own lived experiences that won’t fit neatly into a box like anyone else’s.

And the truth is, there isn’t a rulebook with investing. With this prescriptive thinking, you’ll work hard and save—only to find that you’re following advice that isn’t helping you live the life you want. There’s not enough out-of-the-box thinking.

This is why I started Root Financial.

What do you want your life to look like?

How we work

If you’re reading this, you’re probably looking to make some changes.

Our goal is to help you get the most out of life with your money. Which starts with a simple question: What do you want?

By getting a thorough understanding of who you are as an individual, we can plan a course designed especially for your wants and needs.

Your best self is waiting.

We call our process The Sequoia System: a methodology that starts at your roots and is guided by your why.

Sure, we have the latest technology and highly qualified advisors at your disposal. But none of that matters without a genuine interest in you.

Most of us want simple things: to know we’re going to be okay, live a happy life, and leave a legacy behind we can be proud of. If we’re lucky enough to have the opportunity to help you with this, we won’t take it lightly.

Our Process

Here's who you'll work with.

Chris Riboli, CPA, CFP®

Lead Financial Advisor

Carly Jeavons, CFP®

Lead Financial Advisor

JT Trimble, CEPA®, CFP®

Lead Financial Advisor

Brandon Woods, CKA, CFP®

Lead Financial Advisor

Katie Kavehrad, CAP®, CFP®

Lead Financial Advisor

Chelsea Gonzales, CPA, CEPA®, CFP®

Lead Financial Advisor

Paul Layton, CFP®

Lead Financial Advisor

Jordan McConnell, CFP®

Lead Financial Advisor

JJ Lester, CFP®

Lead Financial Advisor

James Conole, MBA, CFP®


Ari Taublieb, MBA

Vice President

Dan Degheri, MBA

Director of Operations

Madison Sauer

Client Service Associate

Hannah Lockard, AAMS®


Nick Minard

Senior Client Service Associate

Cassie Boren

Client Service Associate

Kenzie Applegate


Shannon Drichta

Executive Assistant

Zana Van Rooyen, FPQP®

Client Service Associate